When you create a blog, you need to create something of value. The best way to do this is by getting inside the reader’s head. The question at hand is, “what’s in it for me?” Why should they visit your blog? What purpose does your blog give to the rest of the world. I like to think that this blog gives inspiration, techniques and skills in the blogging world. I often point someone in the right direction if they are looking for a new theme or tutorial on web design. I personally choose each topic I write about to better the blogging and design community.
If someone visits your blog do they benefit from it? If not, it’s time to re-evaluate what your niche is and topics that precede it. If I visit your Asian recipe blog, I don’t want to read about your trip to Disney Land in Japan. I’m strictly looking for recipes. It doesn’t benefit me that you went on a cool roller coaster 5 times. Maybe this is a lame example, but I hope you get the point.
People are always looking to benefit in some way, especially on the internet. If your blog doesn’t benefit them, they will simply do a Google search until another site does. Give them something good, provide the visitor with great info so they don’t have to hit the back button.
In order to improve your value, keep a sticky note on your monitor asking “What’s in it for me?”… and answer it in your next post.